![]() ![]() Marks who is a long time proponent of Texas music started coming down here 4 years ago to check out, meet, and chat with the artists specifically from our scene. One of those folks just happened to be the Head of Country Music at Spotify: John Marks. The vast consumption of artists like Cody Johnson, Aaron Watson, Koe Wetzel, Josh Abbott, Randy Rogers, Parker McCollum, etc… was now on display via monthly listeners and stream counts…and fans, buyers, and industry folks took notice. It was no longer possible to speculate or deny what kind of fandom and listenership this scene had. Not only did music streaming knock down the barriers of accessibility and distribution, but Spotify gave us the most valuable weapon out there: quantifiable data. ![]() Kolby Cooper, for example, is one of the brightest emerging stars in our scene and broke exclusively through Spotify! Emerging acts are growing out of the region faster than ever before, and the newbie’s are building fan bases within the region at record-breaking levels. Our biggest acts are now bigger than ever, packing crowds all over the country and being offered lucrative and leveraged record deals. Our scene has no doubt reaped the benefits of this evolving dynamic. Music streaming is king, and Spotify is the most dominant force in our music scene. Five years ago, when I first wrote about the oncoming change music streaming, and Spotify specifically, would provide for the Texas music scene it probably seemed like a far-fetched vision but yet here we are. ![]()
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